You may have recently noticed that online giants Google, have gone through and spruced a few things up. This was recently revealed in a promotional video boasting their growth over the past 17 years demonstrating how people in the growing digital age are interacting differently across their various platforms. Its said that the new branding has set out to reflect these changes.
“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.”
Source: Google Official Blog
With all that said… along with that initial uneasy feeling we know all too well when something you’re all so familiar with sudden looks completely different, Google have made a great leap into the future with this rebrand. Its clear to see that this has received mixed reviews but maybe that could be down to how the audience received it? When Apple release a new interface a great sense of anticipation swamps the release date. Google very much swept the carpet from beneath us with this one. That being said, people will defiantly grow to like it. After going on the journey provided in the brand promotion video it becomes very apparent how our digital age has naturally demanded this fresh new look.
Good old trusty Google just got young and fun once again without the need to desperately shout it from a pointless slide or ball pit. Maybe Facebook will consider sharpening up their dated look next.
So, what do you think to Google’s new branding?